Bookedapp vs Fresha
Keep the simplicity, lose the marketplace. Bookedapp gives you branded booking, deposits and AI automation while your clients stay yours — paid into your own account.
Live the same day
No enterprise onboarding
Bookedapp vs Fresha, in detail
A clear, honest look at what each platform includes out of the box.
Green = included · Amber = limited · Red = not available. Based on publicly available information; competitor features change over time.
Built for what modern businesses need
Built for modern service businesses
Not generic scheduling — services, rooms, deposits and client records, designed for how appointment businesses actually run.
AI-powered automation
An assistant that answers enquiries, books appointments and re-engages clients, so your front desk does less manual work.
Reduce no-shows
Deposits and automated reminders protect your diary and recover revenue that used to slip away.
Own your customer relationships
Your clients, your branding, your data — no marketplace sitting between you and the people you serve.
Why businesses outgrow Fresha
Fresha does a lot well. These are the places teams tell us they start to feel the ceiling.
Marketplace dependency
Your listing sits beside competitors, and the platform can surface them to your clients.
New-client fees
Commission on marketplace bookings adds up exactly as you start to grow.
Limited branding
Your booking experience looks like Fresha — not like your business.
You don't own the data
Client relationships live inside the marketplace, not in a CRM you control.
The Bookedapp difference
AI Receptionist
Handles enquiries and books appointments automatically — in plain language, around your live availability.
Smart consultation flows
Conditional questionnaires and triage capture the right information before every appointment.
Deposit automation
Take a deposit the moment a client books to cut cancellations — paid into your own account.
Rebooking engine
Automated follow-ups bring clients back, turning one visit into repeat revenue.
Results teams feel quickly
Bookings processed
Average no-show reduction
Saved per week on admin
Uptime
“We switched in an afternoon and took online bookings the same day. Deposits alone paid for it within a week.”
“The AI assistant handles the enquiries that used to tie up our front desk. It just books them in.”
“Finally a platform that respects clinical workflows without feeling like enterprise software.”
Bookedapp vs Fresha: common questions
Is Bookedapp cheaper than Fresha?
Fresha is free upfront but charges commission and card fees on bookings. Bookedapp uses flat monthly pricing with deposits paid into your own Stripe account, which is often cheaper once you're busy.
Can I migrate from Fresha?
Yes. Import your services, team and client list and we'll help you stand up a branded booking page that's fully yours.
How long does setup take?
Most businesses go live the same day.
Does Bookedapp support multiple locations?
Yes — each site gets its own staff, rooms and availability under one account.
Can I collect deposits?
Yes, with money paid directly to your own Stripe account — not held by a marketplace.
Comparing other platforms?